So what is the “Shark Latch Technique” Patent and Trademark? and how is this related to breastfeeding?


I have spent a great deal of my career working with mothers, women, fathers, newborns, families and communities.  I have had the opportunity of working in the Uk, travelling in Europe, the USA and Australia.  This experience has given me the lens to look at our expansive world more objectively.  I have gained great knowledge and insight by being a member of the extended IBCLC (International Board Certified Lactation Consultant) community.

I have breastfed both my children for an extended period of time and have really tried to immerse and understand the process of the “latch” and the breastfeeding experience.  Let’s face it, having a baby is hard work, with so many emotions and questions.

A client of mine Yvette, challenged me to better and improve the current teaching process of getting a baby deeply onto the breast more effectively.  I rose to the challenge and with deep reflection started the process. Most of my clients do not have medical backgrounds so I took this into consideration.


APPROXIMATELY 10 years of intense clinical practice as an IBCLC and midwife.

APPROXIMATELY 50 HOURS of drawing, visualizing and sketches with the graphic designers and an architect friend.

APPROXIMATELY 20 HOURS with the patent and trademark lawyers. Calls, emails and meetings.

APPROXIMATELY 50 HOURS of pilot reports by clients on the technique.






Shark Latch is Real.

This 7 Step sequence to achieve a deep breast latch (attachment) can be achieved relatively quickly.

I have tried to combine logic, practicality and art to bring about a training technique that is fun and works.

Let’s face it, we all take driving lessons to drive a car so why not follow “Shark Latch” for happy breastfeeding!

For me the best result is the fact that the fathers and partners are also shown and given the tools to assist the mum in Breastfeeding 101!

Research continues to show that we need to be educating all the dads, grandparents and communities on how they can assist the “new family” more effectively.